About Us

About Just Ximena: Cruelty-Free Beauty, Latinx Inspired

Founded by the visionary Ximena, our brand is a celebration of diversity, confidence, and authenticity. With the resounding mantra "be bold, be beautiful, be you," we aspire to ignite a fire of self-expression in individuals of every age, race, and ethnicity.

Our Latinx start-up is more than just a cruelty-free beauty movement – it's a mission. Just Ximena is on a quest to infuse joy and confidence into the lives of our consumers. We believe in the power of beauty not just as a cosmetic but as a tool for self-expression and empowerment.

"Be bold, be beautiful, be you." These words encapsulate our commitment to inspire and uplift. We strive to offer a diverse range of beauty products, carefully curated to cater to all, without compromising on affordability. Just Ximena is not just about beauty; it's a conduit for individuals to express their creativity, embrace their personality, and revel in the trust they place in our products.

Join us on this transformative journey where every stroke of our beauty brushes narrates a tale of boldness, beauty, and the unapologetic embrace of one's true self. Just Ximena – where beauty transcends into a powerful symbol of individuality.

About our Founder, Ximena Gallegos

In the rhythm of my everyday life, I embrace the roles of a mother, daughter, and wife – each one a thread that weaves the tapestry of my existence. Amidst the ebb and flow, fervent dream beats within me, a dream that seeks to transcend boundaries and redefine the very essence of beauty.

As a Latina, my vision takes the form of a makeup company, a sanctuary where empowerment knows no bounds. I imagine a brand that extends its arms to all genders, ages, and ethnicities – a realm where diversity thrives, and beauty finds expression in countless forms.

I am just Ximena–a Latina with a dream etched into the fabric of my identity. This dream is not just mine; it's an invitation to those who yearn for a beauty brand that mirrors their individuality.

Join me on this transformative journey, where the dreams we foster become a reality that empowers, uplifts, and, above all, celebrates the extraordinary beauty within each of us.

Love, Ximena